posted on January 20, 2011
The Americas • Europe • Asia Pacific • China
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January 2011
To Our Industry Partners:
As we start 2011, all of us at ITW Thermal Films would like to take a moment to thank you for your continued support and business. We'd also like to provide an update on some changes that have occurred in our organization, and transformations that are happening in the marketplace.
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Management Changes
First, I am pleased to announce that Charlie Beecher has assumed the role of Sales Manager - The Americas. Previously, Charlie played a key role in ITW Thermal Films' field sales organization, and brings invaluable experience and market knowledge to this position. Charlie will be responsible for identifying and developing strategic channel relationships and new market opportunities that fit within our Extreme Solutions™ model, as well as play a pivotal part in contributing to our long-term growth strategy by leading and driving sales growth within ITW Thermal Films. In the coming years, you can expect to learn more from Charlie on these initiatives that he will be spearheading.
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Market/Industry Transformations
In 2010, for the first time in more than a decade, price increases were instituted in our industry. This was a direct result of the worldwide reduction of PET film availability, as well as rising solvent and raw material prices - essential materials used to manufacture thermal transfer ribbon products. This raw material situation is not unique to ITW Thermal Films, and these volatile conditions are expected to persist in 2011 and into the foreseeable future. While we will be managing our costs to ensure our combined competitiveness, we expect it will also necessitate further price adjustments during the upcoming year.
While the thermal transfer ribbon market is clearly in transition, delivering value-added solutions that help you compete effectively and profitably in today's rapidly changing thermal transfer ribbon marketplace will continue to be at the heart of our overall business strategies. We remain focused on exceeding the support requirements of our customers along with educating our partners on key growth opportunities of the future. Additionally, we are excited to partner with customers and pursue new ideas and approaches together that will create long-term success. We continue to offer:
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We believe ITW Thermal Films is uniquely positioned to help your organization compete effectively and profitably in the thermal transfer ribbon marketplace in 2011 and beyond, and we look forward to working with you. If you have questions or additional ideas on how we can help your team grow in 2011, Charlie and I would welcome your ideas via email, phone calls or a visit.
Sincerely,
Pete Gallette
General Manager
ITW Thermal Films
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